keep calm

Keep calm and carry on. These were the words on a WWII poster created by the British Government in 1939. While the poster was little known and never used at the time, it was rediscovered in 2000 and has since been used and parodied in a number of ways. I've shared a few below:

  

 Above: Calendar from Etsy artist Little Brown Pen.

Still, there's a certain charm about the phrase and the graphic simplicity of the original poster:

So when my friend Ami announced that she was becoming a Premier Designs jeweler (note their scripted logo with the crown on top), I thought that there was opportunity to have a little fun with the business cards I created for her. The only suggestion? She loves purple.


I finished off the cards with a hit of spot varnish to make them shine.

It's hard to see in the below photograph, but I added some spot varnish details to the back side also. See the little diamond shapes framing the purple bar? If you like the look, you can read more about some other projects I've done with spot varnish here.

The payoff? In exchange for designing and printing her cards, I get five nights' worth of free babysitting! (Did I mention that she's one of our son's favorite sitters?) Which also means FIVE date nights where I get to wear all of the cute jewelry I'll be ordering from her!


It was a fun little project to work on, and I wish Ami every success in her new business!